In February 2009, Hungarian IT firm Gyrotech Commercial and Supplier Ltd was granted roughly €411,000 from the EU’s Regional Development Fund, with another €500,000 coming from other sources, for a project to ‘improve the lifestyle and living standards of dogs’. The company, originally an IT business, seems to have requested the money in order to branch out by developing a hydrotherapy system to ‘improve dogs’ wellbeing’. The company used the funds to build new offices for the centre. However, the offices have remained empty and overrun with weeds and the dog centre has yet to materialise .
A grant of €16,394 was given by the European Agricultural Fund for Rural Development (EAFRD), with an additional €24,119 coming from the Austrian government, towards a project in Austria aimed at raising awareness of the Tyrolean landscape and its diverse features and to ‘increase farmers’ emotional connection with the landscapes they cultivate’. The main method of achieving these objectives was interviewing various farmers who were ‘expected to reconsider their relationship with the landscape and become more aware of their emotional reactions to it compared to their prevailing rational economic ones’. Other farmers would then be ‘influenced’ by exhibitions of the work ‘by receiving affirmation and taking pride in the distinctive and positive way in which their job is presented’ .
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